About

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Our
Story

Our story begins on April 8th, 2014 after six successful years of development we became a prominent fast-food industry in China. The founding team members are all formed by the world’s famous tech giant companies Tencent and Baidu.  
Since 2014, by selling our crispy burger has ignited the community we had became highlight the top catering brand in industry trends to watch. With consumers of all generations queueing to get a try of our food and we now have more than 60 locations in Beijing, Shenzhen, and Guangzhou. As we are constantly seeking for overseas presence.

Our
Philosophy

About us: Bingz (西少爷) is a global quick service provider, offering delicious and convenient Chinese food to satisfy the taste buds of our customers.
Bingz's three vital links are short for QSS, which are Quality, Safety and Service. Bingz is jointly shaped by product quality, food safety and service quality, which is why we are loved by our customers.
Wherever customers are, wherever Bingz is.
Attention to business efficiency.
Food ingredients and quality always come first before everything.
Opportunities for career growth.

Our
Milestone

2014

  • April, Launching our First Restaurant in Beijing.
  • May, Attracted tons of media attention and reached the evaluation of 100 million RMB in the first month.
  • Nov, The First 1-millionth crispy burger was sold.

2015

  • Nov, Established the Bingz® Management School and recruited dozens of management trainee from multiple top schools in China.

2016

  • Nov, Acquired 12.6 million US Dollars of investment from Hony Capital and Today Capital.
  • Dec, Awarded the most popular food brand top 100 with China.

2017

  • June, Our customer service system was developed and began to collect feedbacks, supporting big data for the brand.
  • July, The brand was awarded the title of the Green Delivery Initiator while publishing the Green Food Delivery Accord along with the China Cuisine Association and China environmental protection foundation.
  • Sep, Received the Chinese Fast Food Cutting Edge brand awarded by the China Cuisine Association and was enlisted of Top 100 of Chinese Fast Food Brand.
  • End of the year, Expanded at the speed of 3 days per new open location and maintained high sales of them all.

2018

  • March 22nd, Launching of the New international Brand: Bingz®, along with a new visually designed dining space in Shenzhen.
  • End of the year, Over 20 Millionth Crispy Burger was sold.

2019

  • Sep, The First Chinese fast-food brand launched in the Daxing International Airport.
  • Nov, Bingz® Canada Ltd was founded and we became the first Chinese fast-food chain to conduct direct operations in North America.
  • Dec, Bingz® Guangzhou Baiyun International Airport District location opened.

2020

  • Jan, Bingz® Holding Ltd is established in Singapore as a platform for globalization of it's business plan.

2021

  • May, Bingz® opened its first global location in Markham, Ontario, Canada.

2014

  • April, Launching our First Restaurant in Beijing.
  • May, Attracted tons of media attention and reached the evaluation of 100 million RMB in the first month.
  • Nov, The First 1-millionth crispy burger was sold.

2015

  • Nov, Established the Bingz® Management School and recruited dozens of management trainee from multiple top schools in China.

2016

  • Nov, Acquired 12.6 million US Dollars of investment from Hony Capital and Today Capital.
  • Dec, Awarded the most popular food brand top 100 with China.

2017

  • June, Our customer service system was developed and began to collect feedbacks, supporting big data for the brand.
  • July, The brand was awarded the title of the Green Delivery Initiator while publishing the Green Food Delivery Accord along with the China Cuisine Association and China environmental protection foundation.
  • Sep, Received the Chinese Fast Food Cutting Edge brand awarded by the China Cuisine Association and was enlisted of Top 100 of Chinese Fast Food Brand.
  • End of the year, Expanded at the speed of 3 days per new open location and maintained high sales of them all.

2018

  • March 22nd, Launching of the New international Brand: Bingz®, along with a new visually designed dining space in Shenzhen.
  • End of the year, Over 20 Millionth Crispy Burger was sold.

2019

  • Sep, The First Chinese fast-food brand launched in the Daxing International Airport.
  • Nov, Bingz® Canada Ltd was founded and we became the first Chinese fast-food chain to conduct direct operations in North America.
  • Dec, Bingz® Guangzhou Baiyun International Airport District location opened.

2020

  • Jan, Bingz® Holding Ltd is established in Singapore as a platform for globalization of it's business plan.

2021

  • May, Bingz® opened its first global location in Markham, Ontario, Canada.

Our
First Stop

Bing MenG

BingZ Founder & CEO

Bing MenG

BingZ Founder & CEO

Bing MenG

BingZ Founder & CEO

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